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The West Coast 7
The 7 Essential West Coast BBQ Company Rubs Every Griller Should Own
Clean ingredients. Big flavor. True West Coast BBQ culture in every shake of The West Coast 7. These West Coast BBQ Company rubs bring together the best California flavors. They stay bold and balanced on the grill and smoker, and they are built for real backyard cooks.
The West Coast 7 seasonings represent the heart of the brand. They cover every cooking style, from tacos to tri-tip. With West Coast BBQ Company rubs, you can keep one simple lineup. You still match flavor perfectly to beef, pork, chicken, or veggies.
Clean ingredients. Big flavor. True West Coast BBQ culture.
Whether you’re grilling in the backyard or smoking meat for a full crowd, West Coast BBQ Company rubs bring together the best of California flavors — bold, balanced, and built for real cooks.
These seven seasonings represent the heart of the brand and cover every cooking style from tacos to tri-tip.
1. Backyard Blend — The Everyday Workhorse
Backyard Blend is the seasoning you reach for without thinking — and for good reason. It’s crafted as a true all-purpose rub with a balanced profile that enhances flavor without overpowering it. The savory base has subtle warmth, making it flexible enough for any meat or vegetable.
Flavor Profile
A blend of mild peppers, garlic, onion, and a touch of natural sweetness creates a classic BBQ backbone. Its low-sodium formula keeps it from tasting harsh or salty, which means you can layer it generously without worry.
How to Use It
- Coat chicken thighs or whole chickens before smoking
- Sprinkle on grilled veggies or potatoes
- Use on breakfast potatoes, eggs, or even avocado toast
- Mix into ground beef for next-level burgers
Best On: chicken, pork, burgers, vegetables
Why It’s a Go-To: Balanced, dependable seasoning that works on literally anything.
2. Signature Steak Blend — Built for the Perfect Crust
This is West Coast BBQ Company’s answer to the classic steakhouse rub — coarse, bold, and engineered for crust. The Signature Steak Blend leans into cracked pepper, chunky salt, and savory aromatics that form a rich bark as soon as the heat hits.
Flavor Profile
Expect an assertive blend of black pepper, garlic, onion, paprika, and big rock salt crystals. The coarse grind ensures a textured crust that locks in juices and amplifies umami.
How to Use It
- Coat ribeyes or tri-tip before reverse searing
- Use on pork chops for a steak-like crust
- Add to compound butter for finishing steaks
- Sprinkle on roasted mushrooms for a meaty bite
Best On: ribeye, tri-tip, sirloin, pork chops
Why It’s a Go-To: The coarse texture delivers a steakhouse-level sear every time.
3. Cajun Blend — Louisiana Heat with West Coast Soul
This Cajun Blend seasoning is bold, warm, and layered — but unlike many Cajun blends, it’s balanced enough to use daily. It combines heat, savory herbs, and smoky depth, perfect for blackened dishes or adding Southern character to your cooking.
Flavor Profile
Paprika, garlic, cayenne, and traditional Cajun herbs like oregano and thyme come together in a smooth, flavorful blend. There’s enough heat to wake up a dish, but the seasoning stays rounded rather than harsh.
How to Use It
- Blacken chicken breasts or thighs in cast iron
- Season shrimp for tacos or po’ boys
- Add to rice dishes or jambalaya
- Toss with roasted veggies for a Louisiana twist
Best On: shrimp, chicken, fish, vegetables
Why It’s a Go-To: Delivers authentic Cajun energy with a refined, West Coast smoothness.
4. Lemon Pepper Blend — Bright, Zesty & Fresh
Lemon Pepper Blend delivers clean citrus brightness with a peppery bite, making it perfect for lighter proteins and vegetables. Unlike many lemon pepper seasonings, this one brings real lemon flavor rather than artificial sharpness.
Flavor Profile
Fresh dried lemon peel, cracked pepper, garlic, and subtle herbs create a refreshing mix that lifts any dish. There’s a crisp acidity that cuts through richness or adds vibrancy to mild foods.
How to Use It
- Coat wings before grilling or air-frying
- Season salmon fillets for a citrus-forward glaze
- Add to roasted potatoes or grilled broccoli
- Mix into olive oil for a marinade or dressing
Best On: wings, salmon, white fish, potatoes
Why It’s a Go-To: Bright and clean — adds instant freshness to any meal.
5. Tailgate Blend — Sweet Heat Crowd-Pleaser
Tailgate Blend is built for energy, excitement, and bold flavor. This sweet-and-spicy rub makes ribs sticky, wings caramelized, and burgers unforgettable. It delivers a noticeable but friendly heat that appeals to everyone.
Flavor Profile
A mix of brown sugar, peppers, paprika, garlic, and onion creates a deep red color and sticky-sweet bark. The spice level sits at a perfect medium — warm enough to excite, gentle enough for kids.
How to Use It
- Coat ribs generously before smoking
- Use on chicken wings for a sweet-spicy glaze
- Mix into burger patties
- Sprinkle on sweet potato fries or roasted nuts
Best On: ribs, wings, sausages, burgers
Why It’s a Go-To: Delivers sweet heat that caramelizes beautifully over fire.
6. Fiesta Blend — The SoCal Taco & Fajita Favorite
Fiesta Blend brings the flavors of Southern California and Mexico straight to your grill. Chili-forward with citrus brightness, it’s perfect for taco night or sizzling fajitas.
Flavor Profile
A punch of chili pepper, garlic, onion, cumin, and subtle lime zest. It’s bold enough for beef, balanced enough for chicken or veggies.
How to Use It
- Season chicken strips or skirt steak for fajitas
- Rub on carne asada before marinating in citrus
- Add to shrimp for tacos
- Season grilled corn or sautéed peppers
Best On: fajitas, carne asada, shrimp tacos, grilled vegetables
Why It’s a Go-To: Bright, bold, and instantly full of SoCal character.
7. Hot Summer Blend — Maximum Heat & Championship Bark
Hot Summer Blend is the heavy hitter of the group — intense heat, deep color, and competition-grade bark. It’s perfect for pitmasters and spice lovers who want a bold punch.
Flavor Profile
A fiery mix of chili peppers, paprika, garlic, and a touch of sugar creates a balanced burn. The sweetness helps form that signature deep red BBQ color while the heat builds in layers.
How to Use It
- Coat brisket before a long smoke
- Rub on ribs or pork shoulder for red, sticky bark
- Add to chicken wings for fiery flavor
- Use sparingly in spice blends or chili
Best On: brisket, ribs, pork shoulder, spicy wings
Why It’s a Go-To: Big heat + beautiful bark = competition-level results.
