Take your seasoning game up a level with “Love Meat Tender” v2.0—a true all-purpose rub built by champion pit-master Harry Soo to be your go-to for virtually anything cooking.
- “Love Meat Tender” has been updated to v2.0 with added umami-rich ingredients, delivering deeper flavor without using MSG.
- The formula works on beef, pork, chicken, fish, vegetables, tofu—even popcorn—making it a truly versatile kitchen staple.
- Completely all-purpose: skip multiple rubs and use this for ribs, poultry, steaks, veggies, breakfast scrambles and more.
- Clean label: no MSG, gluten-free, crafted in small batches under Harry’s supervision.
- Easy to use: apply generously, rub into the surface, let rest (for deeper flavor, refrigerate if meat) then cook as preferred—grill, smoke, roast or sauté.
- Great for home cooks and BBQ enthusiasts alike—this is the “one-rub-to-rule-them-all” solution when you want bold flavor without fuss.
- Flavor profile: balanced sweet + savory, with mild heat and rich umami undertones that enhance natural food flavor rather than mask it.
- Available in several sizes (12 oz, 26 oz, up to 5 lbs) to suit everything from everyday dinners to large cook-outs.
- Results you can count on: the crust develops beautifully, the interior stays juicy, and the flavor profile shines on a broad variety of foods.
- Add this to your spice cabinet when you want an all-purpose seasoning rug that truly delivers.
In short: “Love Meat Tender” v2.0 is your go-to rub when you want “great flavor everywhere”—on meat, veggies, snacks, you name it. One bottle, infinite use.
Awesome on:
- Beef steaks, brisket, burgers
- Pork chops, ribs, pulled pork
- Chicken thighs, whole bird, wings
- Fish fillets, shrimp, seafood
- Vegetables: roasted, grilled, sautéed
- Tofu, plant-based proteins, scrambled eggs
- Snacks: popcorn, roasted nuts, potatoes
- Breakfast skillets, stir-fry, rice bowls
















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