Elevate your grilling with our Pure Santa Maria Dry Rub — inspired by the legendary Central Coast barbecue tradition. This rub is bold, simple, and designed to let the meat shine.
- Made with coarse granules of kosher salt, cracked black pepper and garlic chips for an unmistakable Santa Maria crust.
- No sugar. No artificial flavors. No MSG. Gluten-free. Clean ingredients for a clean eat.
- Ideal for tri-tip, steak, ribs, hamburgers, chicken, salmon or vegetables — versatile for any cookout.
- Produces a deep savory crust while enhancing the natural flavor of the meat — not masking it.
- Easy to apply: coat generously, let rest ~ 45 minutes, then grill, smoke or roast for optimal results.
- Available in several sizes from 5 oz to bulk 30 oz or 5-lb containers — so perfect for backyard BBQs or competition grills.
- Designed for the serious griller who values flavor and authenticity — whether tailgate, weekend cook-out or special occasion.
- Combines the iconic Santa Maria pepper-salt-garlic crust with a modern clean-label twist — old tradition meets contemporary standards.
- The rub gives you that classic California Central Coast flavor: smoky, pepper-forward, clean and delicious.
- Bring your grill game to the next level: your friends, family or guests will notice the difference in texture and flavor.
Choose the Pure Santa Maria Dry Rub when you want flavor that honors the meat, elevates the experience, and remains free of unnecessary additives. With this rub, your tri-tip will stand out, your steak will deliver, and your BBQ will matter.
Awesome on:
- Grilled or smoked tri-tip (classic Santa Maria cut)
- Ribeye, New York strip or other steaks
- Beef ribs or pork ribs
- Hamburgers or steak burgers
- Chicken breasts, thighs or wings
- Salmon or other hearty fish fillets
- Roasted vegetables like mushrooms, cauliflower, potatoes
- Even eggs or breakfast skillets for a smoky-peppery twist














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