Take your beef game up a notch with Moola Beef v2.0 Rub — a championship-level seasoning designed by a grand-champion pitmaster. This rub brings savory depth, umami richness, and bold flavor to your grill or smoker.
- Built from the original competition winning blend that helped Harry Soo win back-to-back national titles in Kansas City. SoupBase+1
- Enhanced with true umami-driven ingredients: powdered shiitake mushrooms, Worcestershire powder and other savory extracts — all without MSG.
- Created for beef: ideal for brisket, steaks, tri-tip, hamburgers and sausages — but versatile enough for pork and other proteins too.
- Gluten-free, MSG-free, artisan small-batch production in the USA.
- Balanced flavor profile: rich earthiness from mushrooms, depth from Worcestershire, a touch of heat and a base of garlic, salt and pepper.
- Use it generously: pat meat dry, apply a thick coat of the rub, let it rest (ideally 2-4 hours or overnight) to allow flavors to penetrate.
- Available in various sizes to suit home kitchens and catering or competition use.
- Whether you’re cooking for family, tailgating, or competing, this rub gives you the kind of bold, complex flavor results that create compliments around the table.
Upgrade your flavor setup with Moola Beef v2.0 — your beef will taste deeper, richer and more refined.
Awesome on:
- Beef brisket or flat
- Ribeye, tri-tip or sirloin steak
- Hamburger patties or sliders
- Beef sausages or smoked beef ribs
- Pork if you want beef-style depth
- Vegetables, potatoes, tofu for bold seasoning
- Meatloaf, burgers or breakfast skillets to elevate flavor














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