Elevate your grill game with a seasoning that brings bold Southwestern smoke and sweet heat to every dish. Jake’s Famous Southwestern Hickory Dry Rub captures the essence of hickory-smoked flavor fused with classic Southwest spices—ideal for steaks, ribs, chicken, fish, vegetables and more.
- Crafted with rich smoked hickory salt and authentic New Mexico chili powder to deliver depth and warmth.
- Sweet-savory balance: a hint of brown sugar plays against the heat of chili and cumin for a satisfying crust.
- Designed for versatility: works on pork ribs, beef tri-tip, grilled salmon, chicken wings, roasted vegetables, and even tofu or plant-based proteins.
- Clean ingredients: gluten-free, no MSG, and made with natural spices—crafted for both backyard barbecues and serious pitmasters alike.
- Easy to use: Pat meat dry, sprinkle generously, let sit 30-45 minutes (or longer for deeper flavor), then grill, smoke or roast.
- Available in handy sizes (5 oz, 12 oz and multi-packs) so you’re set for weeknight meals or full-blown cook-outs.
- Imparts that signature smoky bark and spicy caramelization that transforms ordinary cuts into flavor-forward fare.
- A must-have for anyone who wants to turn up the heat without sacrificing balance or clarity of flavor.
- Whether you’re hosting a tailgate, backyard gathering or quiet dinner at home, this rub makes seasoning effortless and results memorable.
Use it on a rib rack smoked low and slow, on a tri‐tip seared hot, or on salmon grilled directly—the Southwestern Hickory rub elevates every base. The hickory and chili powder combo creates a smoky, layered flavor that doesn’t mask the meat, but enhances it. It’s time to upgrade your spice cabinet with a rub that pulls its weight.
Awesome on:
- Smoked pork ribs or baby back ribs
- Beef tri-tip or brisket
- Grilled steak (ribeye, flank, sirloin)
- Chicken wings or thighs with a spicy-smoky crust
- Salmon or other hearty fish fillets
- Roasted vegetables like sweet potato, zucchini, corn
- Burgers or plant-based patties needing bold seasoning
- Tacos, fajitas or carnitas with a smoky finishing rub













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