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  • Lane’s Wild Willies All-Purpose Rub

    Add bold flavor to everything with Lane’s Wild Willies All-Purpose Rub. A balanced blend of salt, pepper, garlic, and paprika that enhances any dish. Perfect for meats, veggies, and more. Gluten-free, no MSG, all natural.

    Heat: Mild-Medium

    $12.99 Add To Cart - $12.34
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  • Lane’s McLemore Boys High Five Savory Rub

    Give your meals a flavor high five with Lane’s McLemore Boys High Five Savory Rub. A bold, balanced blend of garlic, pepper, and herbs for all-purpose perfection. Great on steak, chicken, and veggies. Gluten-free, no MSG.

    Heat: Mild-Medium

    $12.99 Add To Cart - $12.34
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  • Absolutely Freakin’ Killer AP Rub

    Meet your new go-to seasoning: Lane’s Aight Guys!! Absolutely Freakin’ Killer AP Rub. A bold all-purpose blend of salt, pepper, garlic, and paprika that’s perfect on everything. Gluten-free, no MSG, all natural.

    Heat: Mild-Medium

    $12.99 Add To Cart - $12.34
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A BBQ rub is a blend of spices and seasonings applied to meat before cooking. Rubs enhance flavor and help create the bark that barbecue is known for.

Brisket rubs typically use salt, pepper, garlic, and a balance of savory spices. Texas-style rubs are the most popular for brisket.

Most rubs should sit on meat for 15-30 minutes before cooking, but you can apply them up to 12 hours in advance for deeper flavor.

Some BBQ rubs are sweet, others are smoky or savory, and some are spicy. Each product description lists the flavor profile and heat level.

BBQ rubs don’t spoil, but they lose flavor over time. For best results, use them within 1-2 years of opening and store in a cool, dry place.

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Lane’s Wild Willies All-Purpose Rub jar beside grilled chicken and roasted veggies.

Lane’s Wild Willies All-Purpose Rub