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  • Cow Cover Rub

    Cow Cover Rub brings bold, savory, beef-boosting flavor with a balanced blend of spices. Perfect for steaks, brisket, burgers, and roasts, this rub creates rich color and a flavorful crust every time.

    Heat: Mild-Medium

    $12.99 Add To Cart - $12.34
    BeefBeef
    HamburgerHamburger
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  • Steak, Burger & Fajita Dust

    Steak, Burger & Fajita Dust brings bold, savory flavor to beef. It creates a rich crust, brightens fajitas, and enhances burgers. Use it on steaks, patties, chicken, shrimp, and roasted vegetables for instant flavor.

    Heat: Medium

    $13.99 Add To Cart - $13.29
    BeefBeef
    HamburgerHamburger
    PoultryPoultry
    SeafoodSeafood
    SpecialtySpecialty
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  • Cow Cover HOT Rub

    Cow Cover HOT Rub delivers bold beef flavor with a spicy kick from chipotle and red pepper. Perfect for brisket, steaks, burgers, beef ribs, pork, and spicy BBQ with rich color and heat.

    Heat: Medium-Hot

    $12.99 Add To Cart - $12.34
    BeefBeef
    HamburgerHamburger
    PorkPork
    PoultryPoultry
    VeggieVeggie
    Wild GameWild Game
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A BBQ rub is a blend of spices and seasonings applied to meat before cooking. Rubs enhance flavor and help create the bark that barbecue is known for.

Brisket rubs typically use salt, pepper, garlic, and a balance of savory spices. Texas-style rubs are the most popular for brisket.

Most rubs should sit on meat for 15-30 minutes before cooking, but you can apply them up to 12 hours in advance for deeper flavor.

Some BBQ rubs are sweet, others are smoky or savory, and some are spicy. Each product description lists the flavor profile and heat level.

BBQ rubs don’t spoil, but they lose flavor over time. For best results, use them within 1-2 years of opening and store in a cool, dry place.

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“Cow Cover Rub seasoning bottle for bold beef flavor”

Cow Cover Rub