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  • Lane’s Wild Willies Wild Game Rub

    Elevate your wild game with Lane’s Wild Willies Wild Game Rub. A bold, smoky blend of paprika, garlic, and herbs designed for venison, duck, elk, and more. Rich flavor with a touch of sweetness. Gluten-free, no MSG, all natural.

    Heat: Medium

    $12.99 Add To Cart - $12.34
    BeefBeef
    ElkElk
    VeggieVeggie
    Wild GameWild Game
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  • Dizzy Pig Mole

    Dizzy Pig Mole seasoning delivers rich mole-inspired flavor with chiles, cocoa, and warm spices. Perfect for chicken, pork, tacos, vegetables, and sauces with bold depth and mild heat.

    Heat: Medium

    $14.29 Add To Cart - $13.58
    BeefBeef
    PorkPork
    PoultryPoultry
    SpecialtySpecialty
    TurkeyTurkey
    VeggieVeggie
    Wild GameWild Game
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  • 4 Leg’s Up BBQ – Fricken Chicken Dust

    Fricken Chicken Dust adds bold, balanced flavor to any chicken dish. The seasoning delivers rich herbs, gentle heat, and perfect crunch. Shake it on grilled, baked, or fried chicken for instant flavor. It also works on vegetables, fries, and snacks.

    Heat: Mild

    $13.99 Add To Cart - $13.29
    AllAll
    BagelBagel
    BeefBeef
    CoffeeCoffee
    DessertDessert
    DipDip
    EggsEggs
    ElkElk
    HamburgerHamburger
    LambLamb
    PopcornPopcorn
    PorkPork
    PizzaPizza
    PoultryPoultry
    SeafoodSeafood
    SpecialtySpecialty
    TurkeyTurkey
    VeggieVeggie
    Wild GameWild Game
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  • Whiskey Bent BBQ – Ancho Americano

    Ancho Americano delivers smoky ancho chile flavor with savory spices for beef, pork, chicken, and Tex-Mex dishes. Perfect for grilling, smoking, or roasting.

    Heat: Medium

    $12.99 Add To Cart - $12.34
    BeefBeef
    PorkPork
    PoultryPoultry
    SpecialtySpecialty
    VeggieVeggie
    Wild GameWild Game
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  • Frag Out Flavor – Chem Ops

    A bold cocoa-and-chili seasoning that adds rich depth and balanced heat to beef, pork, chicken, and wild game. Perfect for grilling, smoking, braising, or elevating chili and stews.

    Heat: Medium

    $12.99 Add To Cart - $12.34
    BeefBeef
    PorkPork
    PoultryPoultry
    SpecialtySpecialty
    VeggieVeggie
    Wild GameWild Game
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  • Lillie’s Q Herb Salt Blend Seasoning 5.1 oz

    Lillie’s Q Herb Salt Blend Seasoning delivers clean, savory flavor with aromatic herbs. Perfect for chicken, seafood, vegetables, and everyday cooking, this versatile blend enhances food without overpowering.

    Heat: None

    $8.99 Add To Cart - $8.54
    BeefBeef
    EggsEggs
    PorkPork
    PoultryPoultry
    SeafoodSeafood
    VeggieVeggie
    Wild GameWild Game
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  • BBQ Rubdown “Sweet Honey Rub – Step Two”

    Sweet Honey Rub – Step Two by BBQ Rubdown layers rich honey sweetness and grill-ready caramelization onto pork or chicken. Use after Step One Base Coat; layer, wait, then cook for standout color and flavor. Gluten-free, made in the USA.

    Heat: Mild-Medium

    $11.99 Add To Cart - $11.39
    PorkPork
    PoultryPoultry
    SpecialtySpecialty
    TurkeyTurkey
    VeggieVeggie
    Wild GameWild Game
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  • Cow Cover HOT Rub

    Cow Cover HOT Rub delivers bold beef flavor with a spicy kick from chipotle and red pepper. Perfect for brisket, steaks, burgers, beef ribs, pork, and spicy BBQ with rich color and heat.

    Heat: Medium-Hot

    $12.99 Add To Cart - $12.34
    BeefBeef
    HamburgerHamburger
    PorkPork
    PoultryPoultry
    VeggieVeggie
    Wild GameWild Game
    Quick View

A BBQ rub is a blend of spices and seasonings applied to meat before cooking. Rubs enhance flavor and help create the bark that barbecue is known for.

Brisket rubs typically use salt, pepper, garlic, and a balance of savory spices. Texas-style rubs are the most popular for brisket.

Most rubs should sit on meat for 15-30 minutes before cooking, but you can apply them up to 12 hours in advance for deeper flavor.

Some BBQ rubs are sweet, others are smoky or savory, and some are spicy. Each product description lists the flavor profile and heat level.

BBQ rubs don’t spoil, but they lose flavor over time. For best results, use them within 1-2 years of opening and store in a cool, dry place.

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Product Added in the Cart.

Lane’s Wild Willies Wild Game Rub jar beside grilled venison steaks and herbs.

Lane’s Wild Willies Wild Game Rub